About Us

Filipino Brand of Wellness

Ilaya Retreat Spa, nestled within the scenic Damires Hills Farm and Spa Resort in Janiuay, Iloilo, offers a Filipino Brand of Wellness experience. Embracing the natural beauty of the countryside, the spa provides a serene environment for relaxation, allowing guests to unwind amidst lush, green mountains. Here the timeless traditions of Filipino healing are fused with a modern approach to wellness, creating an experience that nurtures both body and mind.

The word "Iláya" is derived from the Ilonggo term for "near the mountains," perfectly reflecting the spa’s peaceful location and the deep cultural roots of its offerings. Inspired by Ilonggo heritage, Ilaya Retreat Spa embodies the warmth, care, and healing traditions of the region, making it an ideal escape from the hustle and bustle of city life

4
+

Years of Healing Experience

500
+

Guests Rejuvenated

10
+

Wellness Events Hosted

300
+

Total Event Participants

SPA AND WELLNESS DIRECTOR

Atho Dela Cruz

Iláya Retreat Spa is the visionary creation of Anecito "Atho" V. Dela Cruz, Jr., a leading figure in the Philippines' spa and wellness industry. With decades of experience, Atho has worked with numerous luxury resorts and spas across the country, championing the rich tradition of "Hilot," a Filipino therapeutic massage technique.

Atho is also a founding member of the Spa Association of the Philippines, established in 2008, and currently serves as the Executive Director of the Wellness Tourism Association of the Philippines. His expertise has helped shape the spa industry into what it is today, making him a revered consultant and advisor.

Atho’s accomplishments include spearheading the establishment of some of the most prestigious spas in the Philippines:

  • Amanpulo Luxury Resort & Spa, Palawan
  • Amorita Resort, bohol
  • Amuma Spa, Maribago Bluewater Resort, Cebu
  • Dos Palmas Island Resort & Spa, Palawan
  • Savoy Hotel and Belmont Hotel, Boracay
  • Chi the Spa, Shangri-la Edsa Hotel, Manila
  • Samal Escape, Discovery Shore, Samal Island, Davao
  • Leea Spa, Balesin Island Club Resort, Polilio, Quezon

OUR PractionerS:
THE HEART OF ILÁYA RETREAT SPA

At Iláya Retreat Spa, we believe that our practitioners are the essence of our brand, providing an unparalleled spa and wellness experience that is uniquely Filipino. Each therapist is highly trained in traditional healing techniques like "Hilot," ensuring every guest receives personalized care rooted in the culture of healing.

Nanay Fely

Hilot Practitioner

Inday Kia

Hilot Practitioner

A premium member of

WeTAP’s Vision for Wellness Tourism

The Wellness Tourism Association of the Philippines (WeTAP) is at the forefront of this transformation, aiming to establish the Philippines as a premier international wellness destination. WeTAP envisions wellness tourism as a driving force for nation-building, generating significant tourism revenue, and creating dignified, gender-equal job opportunities. By 2028, the association hopes to see the Philippines recognized globally for its world-class wellness offerings, skilled professionals, and unique Filipino wellness experiences.

The Philippine Department of Tourism (DOT) recognizes WeTAP as the official voice of the wellness tourism industry in the country and has joined forces with the association to bring this transformative vision to life. Together, they are leading the development of world-class wellness retreats, eco-luxury spa resorts, and integrative medical programs that proudly showcase the Filipino Brand of Wellness - a distinctive fusion of traditional healing practices, heartfelt hospitality, and evidence-based holistic care.

Awards & Recognitions

Our commitment to excellence has not gone unnoticed. Over the years, we've been honored with accolades that celebrate our dedication to quality, innovation, and exceptional service. Each award is a reflection of the trust our community places in us—and a reminder of the standards we strive to exceed every day.

  • As Nominee of Philippine Tourism Award for Filipino Brand of Wellness Enterprise
  • A proud member of Wellness Tourism Association of the Philippines
  • Chosen as one of the business models of the Filipino Brand of Wellness